Coca-Cola has over 40 million fans on Facebook, and has recently been playfully interacting with them on the site by posting a series of enigmatic riddles. Fans that solve the riddles are then directed to a set of charming Coke 'sitelets', that aim to "provoke small moments of happiness"...
The campaign is the brainchild of Wieden + Kennedy Amsterdam. The first riddle posted on Facebook was as follows:
It’s warm and sandy, right under your feet
By this crackling fire, good friends will meet.
Fun music is played, by women and men
You’ll think to yourself, “When can we do this again?”
There’s nothing more that I desire,
Than hanging out at A _ _ _ _ _ _ _ _ _ _ _ _ .com
The riddle was accompanied by an image of a bonfire, and fans quickly worked out that the link was abeachbonfire.com.
The sitelet for this riddle uses bold graphics to simulate a virtual beach bonfire, complete with a soundtrack featuring crackling flames, breaking waves, guitar sounds and the gentle clink of Coke bottles……. Read More
