Meet Jill. Jill is in the market to buy a reasonable quality digital SLR. She’s fed up with her point-and-shoot camera and wants something a little more sophisticated. However Jill doesn’t want to rush into a purchase as digital SLR’s are not cheap. Instead she has been researching the options online.
Jill bought a camera. However, that involved a lot more than just visiting a website.
Video
Eventually she discovers a video review on YouTube for camera that looks perfect. The video has been produced by a company called “Professional Cameras”. The review was very thorough and provided her with all the information she required.
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